Project Awesome

Project Awesome Privacy Policy
Last Updated November 21, 2016

Project Awesome is a web browser plugin, operated by The Rubicon Project, Inc., (together, “Project Awesome,” “us,” “our,” and “we”) that helps you control how you experience the Internet by helping advertisers provide you with the types of ads that you want to see, and by providing you the ability to keep track of the ads that you see as you surf the Internet. This Privacy Policy explains how Project Awesome collects, uses, and shares information relating to you when you install and use our plugin (the “Plugin”). We may modify this Privacy Policy at any time. Please visit this page regularly for changes to our privacy practices.

Information We Collect

In order to help you control your Internet experience, we collect certain “User Information” about you, both when you create an account with us, and as you surf the Internet with the Plugin installed and enabled.

First, when you create an account, you will need to provide us certain information about you. Some of this information, like your name and email address, specifically identifies you, and enables us: (i) to keep track of your preferences across devices and browsers, and (ii) to contact you as explained in more detail below. We will never share this personally identifiable information with third parties for purposes of providing you targeted advertising, without first getting your consent. We also ask, during the registration process, for general demographic information (like your age and gender) that does not specifically identify you.

Second, when you install the Plugin for a specific browser, we collect information about your web browsing activity while you use that browser with the Plugin enabled. Note that as long as the Plugin is enabled, we collect this information, since the Plugin is designed to try and catalogue your entire advertising experience as you browse the Internet. In particular, we collect the following information about your activity through that browser:

Information about the device you are using to browse the Internet, including your IP address;

The specific websites that you visit, including the ads that you see on such websites and the amount of time you spend on such websites;

Whether and how you interact with ads using the Plugin, including whether you “like” or “dislike” ads; and

How you interact with the Plugin itself, for example when you use the Plugin to determine or curate your interest profile.

Please note that if you are located in or using the Plugin in the European Economic Area (the “EEA”), both the Registration Information and Usage Information we collect does include personal data about you, as that term is used in the EEA. None of this information, however, includes any “sensitive” personal data about you, as that term is used in the EEA.

We collect User Information using “cookies”, which are data files stored on your device that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

How We Use Information

We primarily use your User Information in order to provide you the tools and capabilities available through the Plugin. In particular, we use the information you provide us when creating your account or profile to create and manage an account for you that can be used across multiple devices, to give you a more consistent Internet browsing experience. Similarly, we use the information that we collect as you browse the Internet with the Plugin enabled to catalogue the ads that you see (including both the ads that you may have “liked” using the Plugin, and those you may have “disliked” or “snoozed”), as well as to infer and keep track of your preferences and interests. Additionally, because we aim at influencing the ads that you will see on the Internet in accordance with your preferences, but because we are not ourselves an advertiser, we may use and disclose both your User Information to third parties, so that they may provide you with the types of advertising you wish to see.

We may also use User Information to:

Operate, improve, and address issues with our technology and the Plugin;

Communicate with you regarding the Plugin or with marketing opportunities that you may be interested in;

Conduct research and development;

Prepare reports that summarize visitor activity;

Evaluate business development opportunities, including opportunities with content and perk providers;

Determine user response to products and promotions; and

Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

Sharing of Information

We may share User Information with others, including business partners and advertisers for a variety of reasons. For example:

We may share User Information with parties who engage in online advertising so that they may provide you with the type of advertisements that you wish to see. We will not share any User Information that specifically identifies you (for example, your name or email address) for this purpose, without first obtaining your consent;

We may share User Information with parties who provide analytics or reporting regarding consumer preferences and activities over the Internet. As with the previous use case, we will not share any User Information that specifically identifies you (for example, your name or email address) for this purpose, without first obtaining your consent;

We may share User Information for the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets. Business deals may include any merger, financing, acquisition, or bankruptcy transaction or proceeding;

We may share User Information for legal, protection, security, and safety purposes, including:

To comply with laws or regulatory requirements and to respond to lawful requests and legal process;

To protect the rights and property of Project Awesome, our agents, customers, and others, including enforcing our agreements, policies, and terms of use and protecting our network and physical assets; and/or

In an emergency, including protecting the safety of our employees and agents, our customers, or any person.

Our Retention Policies and Your Choices

You may delete your Project Awesome account at any time, by using the delete option within your account settings. If you delete your account, we retain some pieces of User Information that we use to troubleshoot the Plugin for a short period of time after deletion – no more than 30 days. We also retain aggregated data about how you and others use the Plugin that will no longer identify you specifically, and cannot be tied specifically to your account or Internet activity.

If you would like to opt out of behavioral advertising, including behavioral advertising that may be conducted by third parties that might use User Information that we provide, you may visit the Digital Advertising Alliance choice tool, located here:

Finally, because there continues to be no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our privacy practices when we detect a “Do Not Track” signal from your browser.


We use many different measures to help protect information transmitted over or stored on our systems. No transmission of information, however, is guaranteed to be completely secure. In particular, we cannot guarantee that your data will not be disclosed, altered, or accessed accidentally, or through unlawful or unauthorized acts of others.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:

Project Awesome
c/o The Rubicon Project, Inc.
Attn: Privacy Officer, Legal Department
12181 Bluff Creek Drive.

Los Angeles, CA 90094
Contact us by e-mail at